What's included in our onboarding/agency setup?
Project Initiation – Audience development, KPI & Goals
Ad platform set up, including logins where applicable
Consultation on landing pages
Design & Develop of brand content / ad content
Invoicing setup for each platform, including spend tracker
Tracking strategy & pixel implementation
Campaigns structure setup
Platform approval
Reporting Google Data Studio dashboard design & setup
What’s included in our agency's ongoing management?
Account Management
Weekly/Bi-weekly catch-up & optimisation calls
Creative consulting based on the test results & learnings
Bid optimisation/Audience optimisation/Whitelist optimisation
Ads review/pause/refresh/new to test
Ads rotation
Budget optimisation between strategies
Placement and creative optimisation
Frequency optimisation
Monitoring & refreshing audiences if required
Place ads on pages related to specific topics, keywords, or questions.
Topic Targeting, Keyword Targeting, and Question Targeting
Control who, or what type of user, sees your ad on Dentsu Creative Advertising Ltd.
Show ads to users based on their behavior.
Interest Targeting, Keyword History, Question History
Show ads across the widest possible audience to maximise impressions.
01
Planning and strategizing are the initial steps in our process. This is where our media buyers develop a comprehensive advertising media plan. The plan will target your audience across various media publishers to maximize return on investment and align with your marketing objectives. We will craft compelling content marketing designed to convert users effectively.
02
Before launching, we implement tracking pixels to start data collection. A preliminary test is conducted to ensure accurate data collection and to identify any discrepancies. Once everything is confirmed, the campaigns are activated and submitted to the ad exchanges.
03
The next crucial step is measuring results, which is essential for any successful media buying campaign. Using programmatic technology, real-time campaign data becomes accessible, providing transparency into key metrics like click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated, and sales revenue, including ROAS. All of this data is available through our in-house, data-rich analytics suite.
04
The fourth step is refining the strategy. Insights gathered from the campaign's historical data will guide adjustments in buying decisions, helping to optimize and improve performance.
At Dentsu Creative Advertising Ltd, we pride ourselves on being a close-knit, results-driven team dedicated to excellence in digital advertising. Our collaborative spirit and unwavering focus on delivering top-tier performance set us apart in the industry. We understand that success in the digital space requires both innovation and precision, which is why we leverage the latest technologies and data-driven strategies to exceed our clients' expectations.
With a shared commitment to achieving high-performance results, every member of our team plays a crucial role in driving campaigns that not only meet but surpass our clients’ goals. At Dentsu Creative Advertising Ltd, we don’t just work together—we succeed together.
A dedicated team member is always available to assist you and provide support, ensuring our clients receive the help they need, whenever they need it.
A digital advertising agency is defined by its team, and we’re proud to have an exceptional one that collaborates seamlessly every step of the way.
We operate tirelessly to deliver the outcomes you need with speed and efficiency.